Although I’ve just started work at Camp Caterer (more on this job later), I am constantly distracted by thoughts of food truck greatness. I imagine driving along Route 9 with a little chim-chime version of Hanson’s Mmmbop playing from an overhead speaker….Hand-cut French fries, a killer grilled cheese, home-make ice-cream sandwiches, dynamite donuts….Clearly, I haven’t quite perfected the menu (or music selection), but the overall theme is awesomeness.
The business is premature, in its most raw form – If this business plan was a steak, it would still be a cow. But, having just ordered a Start Your Own Food Truck Business, book from Amazon, I feel that I’m taking a step in the right direction. In the movie version of this story, it would begin as I thumbed through the Food Truck book – the music would begin and the scene would be interspersed with shots of my visiting city hall, getting a permit, buying the truck and renovating it all within the confines of a jaunty, inspiring montage. Unfortunately, I’ve found that no matter how loudly I play Hans Zimmer as I read Start Your Own Food Truck, I’m no further along than I was on page 1.
I like the mobility of a food truck. I think about a business with a storefront it is scarier than the idea of having a baby. A baby you can move with to North Dakota if you feel inclined – you’re stuck with a storefront and tied to the town where you built it until it fails, or you say “uncle,” twenty-five years after its drained your soul. So, the idea of a mobile business gives a person with a get-up-and-move, impulsive nature a sense of “change-your-mind-insurance.” You can pack it up and take with you.
I also like the “Ice-Cream Truck Factor” – The concept is automatically playful. The concept feels like summer – Eating ice cream from the carton may be nice, but getting it from an ice-cream truck is an occasion. It is social, it is convenient, it is exciting!
The goal is to have a functional food truck up and running by the summer of 2013. Keep posted for process……